recycle goods, share skills and save money.

We're in the business of making life easier for mums.

What makes you so special? We'll tell every mum in Australia why you really are worth investing in

Mumswap profiles companies via Brand-building Sponsorship programmes to show tomorrow's customers how you really care. By profiling companies, individuals and brands we present a different side to businesses not typically explained in other forms of advertising. This is the way of the future-Trendwatching.com

In a neutral environment, minus the hard-sell, we explain core company values and what Sponsors are achieving for mums and/or the community and discuss genuine benefits offered

Sponsors have a unique platform to tell mums a lot more about what they stand for and demonstrate in greater detail why their brand is worth investing in

10% of sponsorship investment is donated to a charity, as selected by the Sponsor

Be part of one of the fastest growing online initiatives of 2009 and build your brand

Our packages are cost-effective, targeted to mums, measured and designed to build your brand while encouraging mums to act now to find out more about your offerings

Show mums that you support mums

Get the attention of mums

Develop a long term relationship with mums

Gain respect for your product & company

Participate in long-term credible brand building initiative

Prove to mums that you do more than just sell products

Demonstrate your impressive values and product benefits

Be publicly endorsed as socially responsible

Promote all the important things you do for mums and the community

Capitalize on ongoing media exposure

FAST FACTS - Mumswap is:

1. Australia’s No. 1 bartering hub for mums & driven by senior industry executives
2. Clean, dedicated, specific & growing target demographic
3. Massive ongoing global media support, that results in high brand recognition
4. Above average visitor to member conversion rate
5. Completely credible, socially responsible site expertly targeting economic/social trends

View options, phone 0488 669 119, or send us an email for more info Click here

ADVERTISING TRENDS - Mumswap is spot-on

Extract from Trendwatching report on changing society that demands to see brands show they really care:

“If consumers value the authentic, the practical, the exclusive, and they're also forever looking to make life more convenient, even save some time, why persist in bombarding them with one-way advertising campaigns? Instead of stalking potential and existing customers, why not assist them in smart, generous, relevant ways, making the most of your products and whatever it is your brand stands for?”

“Let's start with social responsibility, charity and good causes. There are lots of innovative corporate donation programs popping up, …they ask customers to co-decide and (often) co-donate.“

“Companies can learn from consumers...companies need to mirror this societal shift if they want to regain their relevancy. We’re talking truly becoming a caring brand — one that is generous to customers, generous to employees, generous to the environment, generous to social causes, and so on.”

“Businesses should follow this societal/behavioral shift, however much it may oppose their decades-old devotion to me, myself and I.”

“In this business climate, can you really afford not to spend some time figuring out how to get a little closer to your customers”